Your Goal vs Your Purpose Oct 28, 2021

 “The goal of my business is to help people,” said one sweet, but very tired-looking lady  on a virtual Q&A session. 

“My goal is to make an impact,” said a zealous nurse practitioner who was oozing warmth and fuzzies in a webinar. 

I get...

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Unpack Your Kitchen. Level Up Your Business. | Kasey Writes Day 11 May 27, 2021

I’ve been told by a number of particularly nasty misogynists that I need to go back to the kitchen because that’s where women belong. I don’t make a habit of listening to misogynists, but I will say, one of the most profound and impactful epiphanies for my business came as a...

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Scale Your Business, Get a Shoe Rack | Kasey Writes Day 9 May 17, 2021

If anyone knows me well, they'd be the first to bring my dark and dirty secrets to light. Don't worry, my sweet, dear friends. I'll spare you the temptation and tell on myself this time. 

I'm messy. Okay, fine. I'm a little more than messy—I'm a little bit of a slob and maybe a tiny...

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