Business ownership can be hard, but it’s not that different than treating patients. Your business is like a patient, and FTN for Healthcare Providers will teach you to treat it that way.
YOUR BUSINESS IS LIKE A PATIENT, YOU JUST HAVE TO TREAT IT THAT WAY.
As a healthcare provider, you are the most suited to be an entrepreneur, maybe more than any other profession…
BECAUSE OF YOUR BACKGROUND AND TRAINING.
Healthcare providers often think they’re at a disadvantage because they don’t have an MBA, when in fact,
IT'S THE OPPOSITE.
"They didn’t teach us how to run a business in Grad School.” Therefore we operate our practice with uncertainty.
Running a business can be hard, but it’s really not that different.
Your business is like a patient, you just have to treat it that way.
As a healthcare provider, you have a lot weighing on your shoulders. The needs of your patients, the needs of your business, and the needs of your staff.
This is done through an easy process, starting with the Healthcare Hierarchy of Needs Diagnostic Assessment. Remember, your business is like a patient, you just have to treat it that way…
AND HOW DO WE TREAT A PATIENT?
You will always start by diagnosing the unmet need on the lowest foundational level, shore that up first, and then begin to build on higher-level needs.
Addressing the wrong problem at the wrong time will result in wasted effort, and you don’t want that.
Kaseyisms & Quotes
"You don’t need an MBA to run a successful business, you just need a system that is aligned with your strengths and one that actually works."
“When you commit to addressing only the vital need, the diagnosis, your business will change, and so will your perspective on life.”
“You must always make sure your sales and profit are in order...get it? SALES, PROFIT, then ORDER!”
“In order to have a business that runs without you, you must have employees that can work without you.”
"The goal of our business is profitability, forever and always. Everything you do from this point forward, whether it’s the diagnosing, creating interventions, or re-assessing, will be with the goal in mind. It’s profitability that provides the opportunity to live out the purpose for which we started, and never forget the purpose for which we continue."
Endorsements & Niceties
Kasey has helped thousands of healthcare entrepreneurs scale their business through her Fix This Next for Healthcare Providers. I have personally met some of the members of her membership community, Mindsight Partners, and her FTN clients, and I am blown away by the impact Kasey has had on them.
Kasey shares her message simply and consistently, with wisdom and humor. You have to show up for your business, invest energy in what needs attention right now. You might be doing all the right things but in the wrong order. Figure out what matters most and address it next.
This book is the blueprint to consistent evaluation and reevaluation to make your practice work for you. It’s a layered, structured approach—and a lifeline if you’re a struggling business owner!
I would describe it as a practical manual for the health of your business. It helps by using common terminology for medical professionals in reference to diagnosing the problem, creating a treatment plan, and following through with action.
A concise and effective way to figure out the specific problem(s) in your business and exactly where to focus on for helping get out of whatever problem you're currently in.
FTN for Healthcare Providers is a necessary must-read for any group practice owner who wants to truly understand their business and scale. It was so powerful that I did not want to stop reading it. The information that is laid out in the book on the core elements of a business is an absolute hit, especially for those in the mental health field who are not versed in this information.
Why FTN, Why Now, Why Kasey?
2020 was a horrible year for most business owners. No one was prepared for a global pandemic or a shutdown. During that time many consulting clients came to Kasey at the end of their rope, wondering if they would be able to keep their doors open.
Even though the healthcare industry was thriving, their individual practices were struggling because they had so many issues to figure out and they didn't know where to start. Kasey knew she had to help!
Kasey followed Mike's work for many years and implemented many of his methodologies in other aspects of her business. Being a healthcare provider herself, she understands the struggles that are specific to this industry. She knows the pain points, the roadblocks, and the patterns.
She has helped thousands of healthcare practice owners stabilize and scale their practices, and she's on a mission to help you too!